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Combine that with the graph data from those LinkedIn accounts (kind of a rolodex of Who's Who in the tech field) and there's no question that Microsoft is getting some serious value for its money (thanks to analyst Reynaldo Gil for these). With Microsoft's recent release of its business data analytics tools and the growing influence of Office365, a Microsoft-Linked in partnership here could be challenging for Salesforce within the 3-5 year time window.Īdditionally, Microsoft could very readily start migrating LI to Azure, giving LinkedIn a more scalable architecture and capacity while at the same time providing a very nice marketable dogfood story about Microsoft's hosting platform.

#LINKEDIN STOCK RAMIFICATIONS MICROSOFT PROFESSIONAL#

Salesforce has focused on professional services, but is weak in the professional social media space. Longer term, it's not hard to see a Microsoft/LinkedIn alliance becoming a counter to Salesforce (which has been rumored to be a candidate for an Oracle acquisition). Integrating the LinkedIn graph with its office products (including Outlook, which could very well develop the same relationship to LinkedIn's display API as Rapportive has with Google's Gmail.

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Indeed, because of the Slideshare acquisition, Microsoft now has a full 'stack' for its Powerpoint product, which is still the leading presentation software in the world.

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As the consumer market shift away from Windows based PCs towards tablets, chromebooks and phones, the importance of the business market has only increased for Microsoft, especially for its Office line. Longer term, the combination of LinkedIn and Microsoft makes a great deal of sense. In the short term, this will likely be a major shot in the arm for LinkedIn, as it gives them the ability to expand staff and infrastructure without having to fend off investors.

and making LinkedIn a potential buyout candidate. This came to a head in March 2016, when their company's valuation was slashed by several ratings agencies, leading to a precipitous stock market loss that led the whole sector downward. At the same time, their stratospheric growth was putting a major strain on their core services and infrastructure, and intended but unimplemented upgrades and unpopular throttling had led to a general discontent among its heaviest users. To that end, they introduced Pulse in 2013, then purchased Slideshare in 2014 and training company Lynda last year.

LinkedIn has had a great deal of success growing its brand in the professional networking space, with the goal to be the one-stop shop for professionals as they navigate their careers. One thing that both he and LinkedIn's CEO Jeff Weiner emphasized was that LinkedIn would be treated in much the same mold as Instagram (purchased last year by Facebook) and Youtube (acquired by Google in 2006) - a mostly autonomous child company, allowed to evolve along its own lines, with Microsoft's presence being more of a seat at the table than a tyrant. With the acquisition of LinkedIn (on the heels of the Stock Market devastation in March that hit social media and NoSQL companies hard) Nadella makes the first major acquisition of his watch, and in doing so will likely set the tone for future acquisitions. Satya Nadella seems to be cut from a different cloth. Nokia has been all but dismantled, Skype is a shadow of itself. The Steve Ballmer era had few success stories. The acquired company would get eaten up, the former employees marginally wealthier but quickly unemployed, the brand disappearing into Microsoft's RGB-colored flag. There was a time, during the 2000s, when being acquired by Microsoft was the kiss of death for a company.

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